- Sky City is Partnering up with Spotlight Sports
The online gaming world never sleeps, and now with Spotlight Sports’ announcing a new partnership with SkyCity, a supplier in the Asian eSports and iGaming market. Starting from the second half of 2022, the partnership between Spotlight Sports and SkyCity will create two new iGaming media websites and support mobile apps. The first media website will concentrate on greyhound and horse racing, while the second website will feature seven different sports, which will be available in several different languages. The agreement with SkyCity will help Spotlight Sports establish its influence in the Asian iGaming market, while Sky City will benefit from a plethora of multilingual media platforms, Artificial Intelligence, and expert content modules.
Who is Spotlight?
Spotlight Sports Group are experts in sports betting and fantasy sports services and currently engage millions of players through their own media brands to deliver unrivaled technology to their clients. Spotlight Group Holdings Pty Ltd is an Australian company that operates Spotlight Sports. Spotlight Sport’s roster of sector-leading brands includes Pickswise, a company dedicated to sports betting, and Fantasy Alarm, a true leader in engaging fantasy sports players. Spotlight Sports Group is driven by its goal to achieve a global presence, and one of the ways it aims to get more market share is by partnering with top iGaming brands from different regions. In 2021, Spotlight Spots partnered with Diario AS, a Spanish operator.
Who is SkyCity
SkyCity Entertainment Group, also known as SkyCity, is a gambling and entertainment company based in Auckland, New Zealand. SkyCity owns and operates five land-based casinos in New Zealand and Australia, including restaurants and bars, three luxury hotels, and Auckland’s Sky Tower. The SkyCity Group was established in 1996, and by 1998 it took over operations of the complex from Harrah’s Entertainment. In June 2000, SkyCity purchased the Adelaide casino and opened SkyCity Queenstown in the alpine resort town.
On 21 May 2019, SkyCity announced a long-term contract with Malta-based Gaming Innovation Group to launch SkyCity’s new real-money online casino. With pokies, table and card games like Poker, Roulette, Blackjack, and all their modern variations, and live casino games, SkyCity Online Casino offers a wealth of free bonuses, free spins, and over 1500 top-quality games.
SkyCity online casino NZ offers a rainbow of bonuses and promotions and an excellent Loyalty Program. The Online Club comprises 100 Levels, with 5 Tiers to unlock along the way, which offers a fun way to accumulate Club Points for Random Rewards. With every level up and new tier you reach, it is one step closer towards the higher tiers for even better rewards. Simply for playing at SkyCity Online Casino, you can accumulate points. You will be showered from the first level you unlock with promotions, exclusive offers, free spins, super spins, cash prizes, and more. To get you started with Loyalty Points after you make your first deposit, SkyCity will gift you 150 Club Points and 100 SkyCoins to use in The Online Club.
Spotlight will Develop Platforms for SkyCity.
The deal states that Spotlight Sports Group will use its cutting-edge technology to create and manage specialist platforms, reinforced by its proprietary data sets, artificial intelligence, and smart content modules. SkyCity Online Casino will benefit by increasing its appeal to digital audiences and can offer media platforms in multiple languages, which will result in broadening its audience and appeal to other demographics. This partnership between Sky City and Spotlight Sports Group will start in the second quarter of 2022 and will continue by both parties releasing two new media websites with mobile apps for both.
Spotlight Is Ready to Reach New Markets
In 1986, the company launched the daily Racing Post newspaper in the UK and Ireland, and by 1996, they launched their Betting Shop Display Edition. In 1997 racingpost.com was launched, and by 2007, William Hill became the first partner to integrate their horse racing content. Two years later, the first Racing Post app was launched. By 2018, Spotlight was again under the spotlight when they acquired Myracing, FreeSuperTips, and ICS, and the following year, they launched their US sports betting media platform, Pickswise. In 2021, Spotlight purchased Alarm Sports Network, and now with the partnership with SkyCity, Spotlight Sports is ready to reach new markets.
By partnering with Spotlight Sports, Sky City will benefit from multilingual media platforms to engage its audience with localized sports content. In April 2022, both companies will launch two new media websites and separate apps. The first will focus on global horse and greyhound racing, and the second will focus on seven different sports delivered in localized languages.