Online gaming casinos are growing rapidly around the globe. In fact, the industry is expected to expand from a net volume of 37 billion US dollars in 2015 to a massive 60 billion in 2020. So, it’s safe to say there is huge potential in this sector.
But, what do online casinos do to stand out? How do they reel you in to sign up for a new player account and then keep you coming back day after day to play all the hits like pokies, poker and even bingo?
After all, it’s a competitive industry. So, here are 5 ways that casinos promote their brand. They’re great to look out for if you want more ways to boost your bankroll and try out the latest and greatest casino games.
Free Play and Bonuses at Online Gaming Casinos
Shelling out real cash for a game you’ve not yet tried is a little daunting. That’s why many online operators give you a couple of free spins on certain slots or even offer a cash Welcome Bonus just for opening an account. That’s some good incentive, isn’t it?
Social media is the heart of any digital campaign. For online operators, there are tons of benefits of using social media to promote their campaigns. This is an industry that gets good results from word-of-mouth marketing and recommendations and chances are, if you’re not playing your favourite slots, you’re hanging out on your favourite social platform – the perfect place to reach you with offers and promos.
Some of the bigger casinos host big tournaments with even bigger cash prizes.
Casino tournaments, be it blackjack, poker or roulette tend to attract some of the more professional players. And when superstar players head to an online casino, it grabs the attention of plenty of other players around the globe. What’s more, cash prizes for these tournaments, especially poker, grabs attention from millions of players as they’re usually covered by news and casino news websites.
Search Engine Optimisation
Wherever an online casino prefers to promote its brand, it’s important that the right SEO techniques are used. This is what helps the brand appear on the first page of Google. So, when you’re searching for a new online casino to try, the brand wants to make sure it’s the first one to pop up on your results. If you are looking for a casino, try using keywords like “best online casino in New Zealand” or “best online casino promotions February 2018.”
There are so many casino games online – roulette, Sic Bo, poker, slots – you name it. But live casinos have soared in popularity over the last few years. Look out for online casinos that offer live dealers for poker and roulette, and even blackjack, and you could be sitting back in your armchair with all the thrills of sitting at a Las Vegas casino table.
The online gaming industry is massive. It’s getting more difficult for new operators to promote their brands. But, this works for you, the player, looking for exciting promotions and bonuses, loyalty points, and lots of free spins.